Impact and stories Impact and stories The difference we make: organising your content If you have a lot of great stories to tell, consider breaking them into sections, years or themes. You can then use separate posts in a listing page to bring them together (write a short intro for the listing page). Content tips Wow your website visitors with the impact you have made, focusing on the human perspective (eg “We have rehomed 56 people living on the streets this year” instead of “We raised £1m to provide 56 new homes). Quote and link to case studies to drive home the power of your work in transforming individual lives. Bring the difference you make to life with images and infographics. Make it clear how website visitors can help you do even more and make it easy for them to do so with a call-to-action button. To access the links above you will need to be registered on our support site.